Just Eat wanted a campaign that would get the nation ordering takeaways during the football World Cup. So we came up with the idea that took a footballing idiom rather literally, while celebrating the quintessentially British love of questionable memorabilia. It began with a film that had fans licking the face of England legend, John Barnes. The public were then able to win a selection of limited edition commemorative football plates, all with quirky designs paying homage to football greats and iconic football moments.

“The most bizarre world cup advert ever?”

The Daily Mail


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