INSIDE TIKTOK’S EURO 2020 SPONSORSHIP CAMPAIGN

June 7th 2021

 

A peek inside the making of TikTok’s EURO 2020 sponsorship campaign.

 

Read more here.

NEW WORK FOR JUST EAT TAKEAWAY.COM’S EURO 2020 SPONSORSHIP

April 20th 2021

 

Just Eat Takeway.com’s magic knee slide delivers joy in UEFA EURO 2020 ticket giveaway campaign

 

Read more here.

FIVE YEARS IS A LONG TIME IN FOOTBALL

May 26th 2021

 

It's out with the old brand sponsors and in with the new at Euro 2020. How this new breed of sponsors are changing the game.

 

Read more here.

EUROPEAN SUPER LEAGUE BAD NEWS FOR ADVERTISERS

April 20th 2021

 

Chief Strategy Officer, Matt, shared his perspective on the planned European Super League and how negative fan sentiment towards the planned competition would make it a far less desirable property.

 

Read more here.

TIKTOK LAUNCH NEW CAMPAIGN FOR
EURO 2020

May 25th 2021

 

TikTok take over iconic football moments in new EURO 2020 campaign: ‘Where Fans Play’.

 

Read more here.

SOLVING THE MENOPAUSE

April 13th 2021

 

CEO Melissa with her view on how you solve a problem like... helping staff navigate the menopause?

 

Read more here.

SOLVING THE GENDER PAY GAP

April 7th 2021

 

Our CEO Melissa shared some advice with The Drum for their article exploring the real problems facing marketing practitioners, and in particular, the gender pay gap.

 

Read more here.

GOING AHEAD WITH THE OLYMPICS

April 6th 2021

 

It would be crazy to go ahead with this year's Olympics, and that's exactly why it should. Our Chief Strategy Officer, Matt giving his view on this years Olympics to The Book of Man.

 

Read more here.

MUM’S THE WORD IN NEW NIKE SPOT

April 12th 2021

 

Creative Directors, Adam and Paco, give their take on the new Nike spot for their new maternity range.

 

Read more here.

SHELTER APPOINTS DARK HORSES

March 26th 2021

 

Shelter have appointed us to launch an important initiative for them using the power of football to tackle homelessness.

 

Read more here.

HOW FOOTBALL SHIRT SPONSORSHIP IS CREATING THE NEXT GENERATION OF BRANDS

March 22nd 2021

 

As gambling brands are forced to be less ubiquitous in sport, here's an excellent article from our strategist, Mark, on how football shirt sponsorship can be the making of the next generation of brands.

 

Read more here.

LEARNING THROUGH THE MENOPAUSE

March 26th 2021

 

Our chief executive, Melissa wrote a personal piece for Campaign Magazine on opening up the menopause conversation in the advertising world.

 

Read more here.

THE RISE OF FITNESS-AS-A-SERVICE BRANDS

March 9th 2021

 

Our Chief strategy officer, Matt Readman, shares some sage words in this great article from The Drum about the rise of fitness as a service.

 

Read more here.

A NEW LEASE OF LIFE FOR VANARAMA

March 8th 2021

 

Our new brand campaign for our client, Vanarama encourages customers to find a new lease of life.

 

Read more here.

WOMEN’S SUPER LEAGUE SEALS LANDMARK TV DEAL

March 4th 2021

 

Our social strategist, Edie, shared thoughts with The Telegraph on why the Women’s Super League landmark £7m TV deal matters for women's football.

 

Read more here.

HELPING FOOTBALL BEYOND BORDERS TACKLE SCHOOL EXCLUSIONS

February 23rd 2021

 

We launched a national campaign alongside Football Beyond Borders to raise awareness of the alarming increase in the number of students facing exclusion from school in England and the detrimental effects it has. #NoMoreEmptyChairs

 

Read more here.

 

DARK HORSES APPOINTED BY TIKTOK FOR EURO 2020 PARTNERSHIP

February 23rd 2021

 

TikTok have appointed us to activate their UEFA EURO 2020 sponsorship following a pitch.

 

Read more here.

JUST EAT TAKEAWAY.COM APPOINTS DARK HORSES

March 4th 2021

 

We were appointed by Just Eat Takeaway.com to activate their sponsorship of UEFA EURO 2020.

 

Read more here.

SMALL BEER OOH CAMPAIGN

January 28th 2021

 

Our first work for Small Beer, showing how in a world of extremes, drinking doesn’t need to be.

 

Read more here.

 

#BITELIVE2020: CHANGING THE NARRATIVE TO CONFRONT RACIST MYTHS IN SPORT

November 23rd 2020

 

Our Chief strategy officer, Matt Readman, kicking off the #BITELive2020 program on a panel alongside Ben Carrington and Michael Johnson as they talk "Play it forward: Changing the narrative to confront racist myths in sport".

 

Read more here.

 

STARTING YOUR CAREER IN LOCKDOWN

November 4th 2020

 

As we headed into another national lockdown, one of our creative teams reflected on what a career had been like having spent longer working in a lockdown than they have out of it.

 

Read more here.

 

2021 WILL BE ONE HELL OF A YEAR FOR SPORT

January 20th 2021

 

Our CEO, Melissa, with a thought piece to kick off 2021 and why this is the year we have entered the 'enabling era', allowing brands to align with those committed to building a better society.

 

Read more here.

PELOTON LAUNCH CHRISTMAS CAMPAIGN

November 12th 2020

 

Our new Christmas campaign for Peloton showcasing how the whole household can benefit from the variety of content on the fitness platform.

 

Read more here.

HOW WE LAUNCHED OUR OWN SPORTS BAR IN LOCKDOWN

October 30th 2020

 

Our ECD, Steve, shared his views on how the agency became its own client during lockdown as we embarked on a project to launch our own product: a sports nutrition bar.

 

Read more here.

WHO WON THE SUPERBOWL?

February 9th 2021

 

Did Superb Owl win The Superbowl? Our Creative Partner, Steve reckons so.

 

Read more here.

MISSING THE INTIMACY OF OFFICE WORK

January 15th 2021

 

There are lots of things we’re missing about the workplace, and this piece from CEO Melissa in The Drum sums up what it is about the specific intimacy of office life that she is missing right now.

 

Read more here.

FOOTBALL BEYOND BORDERS CHANGING YOUNG LIVES WITH THE SPOKEN WORD

January 7th 2021

 

Our new work for Football Beyond Borders for its ‘Beyond Bars’ spoken word project, bringing to life the potential young people possess and how, with the right support, they can flourish even during the challenging times we're currently experiencing.

 

Read more here.

 

CAMPAIGN: FACES TO WATCH 2020

November 9th 2020

 

Our very own Catrin Tyler is named as a Face to Watch in Campaign magazine.

 

Read more here.

FIT FOR THE FIGHT:

SPORTS NUTRITION IN 2020

September 22th 2020

 

Dark Horses Business Director and Home Run co-founder Catrin, was interviewed by The Grocer about the sports nutrition category in 2020.

 

Read more here.

 

TACKLING COVID-19 CHALLENGES

August 29th 2020

 

Head of New Business, Dan, spoke with the Playknox about the challenges of tackling Covid-19, launching their own product among other things.

 

Read more here.

 

TACKLING RACISM IN SPORT

September 10th 2020

 

We had the good fortune of Rugby League legend Martin Offiah speak to the agency about his views around race and sport, which were captured for The Marketing Society.

 

Read more here.

HOW ADVERTISING FUELS RACIST

MYTHS IN SPORT

August 18th 2020

 

Our Head of Strategy, Matt, wrote a thought piece for Campaign Magazine looking at how the way we deal with race as a society is being exaggerated in sport, and presenting a need to reexamine the myths that exist.

 

 

Read more here.

TAKING A LOOK AT WORKING FROM HOME

September 24th 2020

 

Our CEO, Melissa, spoke to Campaign Magazine about what the new working from home policy means for our business.

 

Read more here.

DARK HORSES APPOINT

MELISSA ROBERTSON AS CEO

September 7th 2020

 

News of Melissa joining the agency as our first CEO to help write the next chapter.

 

Read more here.

LIVE SPORTS AT A CROSSROADS

July 10th  2020

 

Our Head of Strategy, Matt, was quoted in a thought piece from Campaign Magazine around how brands will overcome social-distancing hurdles to continue to engage with fans around sport.

 

Read more here.

 

THRIVING CREATIVE PARTNERSHIPS

July 9th

 

A conversation at BITE Live between one of our creative directors, Adam, and Jasper Kain, the Co-Founder of our client, Football Beyond Borders, about how we turned to the virtual world to build connections for the charity during lockdown.

 

Read more here.

IS THERE ANY MERIT IN THE GOVERNMENT’S CRACKDOWN ON HFSS ADS?

July 31st 2020

 

Home Run co-founder and one of our Business Director’s, Catrin, reflects on the Government's new ruling around HFSS ads.

 

Read more here.

The Future of Fitness

29th May 2020

 

2020 is like no year that has come before it. After watching closely the changes seen across the sports world, the strategy team at Dark Horses compiled this thought piece on what the ramifications for the fitness world could be.

 

To download the report, please click here

 

 

Or to continue the conversation, please get in touch with Dan on 07809422959.

 

NAVIGATING THE NEW NORMAL

2nd April 2020

 

These are unprecedented and uncertain times, so how can the industry better come together to navigate the new normal? Dan explores this for Creativebrief alongside some of the industry's experts.

 

Read more HERE.

BUSTING THE MYTH OF PERSONALISATION VS MASS MARKET CREATIVITY FOR BITE

25th March 2020

 

n this age of data powered hyper-personalisation, have marketers over-estimated its impact and overlooked the power of mass-market creativity or can it make a comeback? That is the theme Mark explores alongside some of the industry's experts.

 

Read more HERE.

THE POWER OF A GAME OF FIFA

11th May 2020

 

A simple game of FIFA can lead to a proper conversation on mental health.

 

Here is a collection of press from our work with Football Beyond Borders in launching Football Beyond Walls - an initiative that pairs young people with professional footballers over a game of Fifa - ahead of Mental Health Awareness Week.

 

LINK 1 / LINK  2 / LINK 3 / LINK 4 / LINK 5 / LINK 6 / LINK 7 / LINK 8

WHAT MAKES A MODERN DAY FOOTBALL CLUB A BRAND?

23rd March 2020

 

Football may not be in full swing right now, but the brand is still live. Steve sat down with LBB to talk about the challenges of standing out among the crowd with our work for Chelsea FC.

 

Read more HERE.

SPORTS MARKETERS CONTEMPLATE EXISTENTIAL THREAT OF THE PANDEMIC ON THE SPORTS INDUSTRY

19th March 2020

 

The Champions League, the Euros and the F1 season are just a few of the sports that have been postponed due to Covid-19. So what does Sports Marketing look like without sports? Simon shared his thoughts with the Drum.

 

Read more HERE.

shortlisted for the Sport Industry Awards Young Agency of the Year

FEBRUARY 21, 2020

 

Very proud to have been shortlisted for the Sport Industry Awards Young Agency of the Year for the second year running alongside some strong competition.

 

Read more HERE.

LAUNCHING THE NHS CHARITIES TOGETHER CUP

29th April 2020

 

An insight into our work for the launch of the NHS Charities Together Cup - a celebrity FIFA tournament designed to raise funds for the NHS Charities Together COVID-19 Urgent Appeal.

 

Read more HERE.

CREATING WORK IN LOCKDOWN

29th April 2020

 

Our in-house filmmaker, Rob, created an emotional fundraising film starring his own family for the NHS in support of the NHS Charities Together Cup.

 

Read more HERE.

NEW BUSINESS IN THE TIME OF CORONAVIRUS

20th April 2020

 

A thought piece from Dan on how CoVid-19 has changed everything and nothing when it comes to new business.

 

Read more HERE.

RIPPING UP THE RULEBOOK

15th April 2020

 

As advertisers grapple with a new reality for 2020, it's having a knock-on effect for agencies. Dan shares his views with The Drum on how it's impacted the world of new business.

 

Read more HERE.

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