VR EXPERIENCE

For Nissan’s first season in Formula E, we created a fully immersive VR simulation experience that featured in their e-village stand at all the European races.

To enhance the customer experience on-site, the focus was on creating a branded activation that portrayed Nissan as an innovative and exciting brand. The VR film itself takes you from the real world of Saudi Arabia, through a portal into a fantastical land then finishes on the real streets of New York. The process of creating this film was done entirely in CGI with our production partner Nexus.