RUGBY X LAUNCH
We helped launch the latest short format sport, RugbyX. It is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts and no posts as it aims to attract new audiences and grow grass roots participation of the sport. We’ve developed the strategic positioning and visual identity of the new sport. The work is designed to be fast, intense and eye-catching, aiming to represent the sport itself.