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SIMON TALKS TO THE DRUM ABOUT WHAT RONALDO’S SPONSORS ARE THINKING AFTER THE LATEST ALLEGATIONS

Simon shared his views on the sponsors’ conundrum…

“When talent is signed a risk audit usually takes place. The agent will usually be asked to disclose anything that isn't in the public domain that is likely to damage the brand if it surfaces.

“If something surfaces that has a negative impact on the brand then it will usually sit with the PR team to implement a pre-agreed crisis management strategy. Obviously, not knowing what the crisis is in advance means that things are reactive and move quickly.

“If Ronaldo is charged then Nike has a big decision to make. This won't be an easy decision and will be made after a face-to-face meeting with Ronaldo. If found guilty then it is an easy decision for the brand to make.”

Read more here.

Graeme Rutherford