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DARK HORSES REFRESH SOUTHAMPTON FC’S SEASON TICKET CAMPAIGN WITH NEW CREATIVE

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Southampton FC have around 20,000 season ticket holders. Each year they launch a digital campaign to encourage their fans to either renew their season ticket or, to take one up for the first time.

We were challenged to come up with a new look and feel for their 2018/19 campaign that was creative, innovative and eye-catching, but would also ultimately lead to a bigger uptake in season tickets. The idea centred around one overarching creative line that could be easily tailored to specific audiences depending on who they were targeting. Alongside the new creative line we developed a suite of assets which came in the form of a complete email refresh template, a Direct Mail retention pack and a bespoke GIF to be used across both their website and email.

Graeme Rutherford