DARK HORSES HELP LAUNCH RUGBYX
Dark Horses have worked on the launch of the latest short form sport, RugbyX.
RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts and no posts.
The new game is aiming to attract new audiences and grow grass roots participation of the sport. The inaugural event takes place at the 02 arena on the 29th October.
Dark Horses developed the strategic positioning and visual identity of the new sport. The work is fast, intense and eye-catching, aiming to represent the sport itself.
To find out more, visit the RugbyX website - https://www.rugbyx.com/