News
Marketing Beat: Harry Kane showcases seasonal footy joy in fresh Prime Video promotion
December 21st 2023
Harry Kane stars in a new Prime promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on Prime.
THE DRUM: How Dark Horses used Twise to give virtual Fifa presidency candidate a voice
December 14th 2023
The generative audio chat AI tool was the key element behind the recent launch of the sports agency’s footballing crusader.
GUARDIAN:Meet the AI-created football expert aiming to teach Infantino a lesson
November 22nd 2023
‘Hope Sogni’ is launching a hypothetical Fifa election campaign to represent women and show game could be run differently
GUARDIAN: An AI Fifa president?
November 22nd 2023
Hope Sogni unveiled as hypothetical female candidate
INDEPENDENT: AI-generated Hope Sogni launches campaign to become Fifa president
November 13th 2023
The creators of Hope Sogni hope to show the game could be run differently
Creative Boom: The Christmas ads of 2023
November 6th 2023
home comforts, cheesy music and zero worries about the cost of living
CREATIVE BRIEF: Menopause by a man
October 18th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CREATIVE BRIEF: What can we learn from the Luis Rubiales incident
September 7th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CITY AM: Lessons for sponsors from sport’s biggest summer of protests since the suffragettes
August 8th 2023
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.