Chain Reaction Cycles: Ride. Eat. Sleep. Repeat
The creative strategy and execution behind the rebrand of Chain Reaction Cycles.
Designed to inspire a growing cycling community around the world, we developed Ride. Eat. Sleep. Repeat, a radical new philosophy to place the Chain Reaction Cycles’ brand at the centre of cycling culture globally.
The brand’s reinvention launches with a manifesto brand film, refreshed brand imagery, redesigned customer communications, a new, engaging onsite experience, free gif-making software bespoke to cyclists, and a new smartphone app offering customers new levels of interaction with the brand.