Dark Horses

Common Goal: Juan vs XI

The creative strategy and content to launch a new charitable initiative to bring together the global football community: Common Goal.

It’s based on a simple idea: getting footballers to pledge 1% of their salaries to a collective fund, which is then allocated to social development projects around the world.

Common Goal: Juan vs XI

 

The creative strategy and content to launch a new charitable initiative to bring together the global football community: Common Goal.

It’s based on a simple idea: getting footballers to pledge 1% of their salaries to a collective fund, which is then allocated to social development projects around the world.

 
 
 
Card- Juan Mata.jpg