Dark Horses

Under Armour: Beyond the Shadow of Doubt

A new campaign we have created for Under Armour that uses the metaphor of shadow boxing to dramatise how even great athletes like Anthony Joshua must overcome their internal demons to succeed.

Under Armour: Beyond the Shadow of Doubt

 

A new campaign we have created for Under Armour that uses the metaphor of shadow boxing to dramatise how even great athletes like Anthony Joshua must overcome their internal demons to succeed.