Peloton: Inside a Class
Our campaign for US fitness brand Peloton has just launched. The multi-channel campaign directed by Laurent Chanez and produced by Park Pictures uses visceral, fast-paced visuals to bring to life the high-octane experience of a Peloton class. We want to give people a taste of what a Peloton ride is really like. The spot is set to a remix of Banquet, by Bloc Party.
Peloton has already disrupted the US fitness industry with its revolutionary in-home workout, with member numbers for its live and on-demand spin classes recently hitting one million, and we’re relishing the opportunity to bring them to the UK.