STARTING YOUR CAREER IN LOCKDOWN

November 4th 2020

 

As we headed into another national lockdown, one of our creative teams reflected on what a career had been like having spent longer working in a lockdown than they have out of it.

 

Read more here.

 

HOW WE LAUNCHED OUR OWN SPORTS BAR IN LOCKDOWN

October 30th

 

Our ECD, Steve, shared his views on how the agency became its own client during lockdown as we embarked on a project to launch our own product: a sports nutrition bar.

 

Read more here.

TAKING A LOOK AT WORKING FROM HOME

29th April 2020

 

Our CEO, Melissa, spoke to Campaign Magazine about what the new working from home policy means for our business.

 

Read more here.

FIT FOR THE FIGHT:

SPORTS NUTRITION IN 2020

September 22th 2020

 

Dark Horses Business Director and Home Run co-founder Catrin, was interviewed by The Grocer about the sports nutrition category in 2020.

 

Read more here.

 

TACKLING RACISM IN SPORT

September 10th

 

We had the good fortune of Rugby League legend Martin Offiah speak to the agency about his views around race and sport, which were captured for The Marketing Society.

 

Read more here.

DARK HORSES APPOINT

MELISSA ROBERTSON AS CEO

September 7th

 

News of Melissa joining the agency as our first CEO to help write the next chapter.

 

Read more here.

TACKLING COVID-19 CHALLENGES

August 29th 2020

 

Head of New Business, Dan, spoke with the Playknox about the challenges of tackling Covid-19, launching their own product among other things.

 

Read more here.

 

HOW ADVERTISING FUELS RACIST MYTHS IN SPORT

August 18th

 

Our Head of Strategy, Matt, wrote a thought piece for Campaign Magazine looking at how the way we deal with race as a society is being exaggerated in sport, and presenting a need to reexamine the myths that exist.

 

 

Read more here.

IS THERE ANY MERIT IN THE GOVERNMENT’S CRACKDOWN ON HFSS ADS?

September 7th

 

Home Run co-founder and one of our Business Director’s, Catrin, reflects on the Government's new ruling around HFSS ads.

 

Read more here.

LIVE SPORTS AT A CROSSROADS

July 10th  2020

 

Our Head of Strategy, Matt, was quoted in a thought piece from Campaign Magazine around how brands will overcome social-distancing hurdles to continue to engage with fans around sport.

 

Read more here.

 

THRIVING CREATIVE PARTNERSHIPS

July 9th

 

A conversation at BITE Live between one of our creative directors, Adam, and Jasper Kain, the Co-Founder of our client, Football Beyond Borders, about how we turned to the virtual world to build connections for the charity during lockdown.

 

Read more here.

The Future of Fitness

29th May 2020

 

2020 is like no year that has come before it. After watching closely the changes seen across the sports world, the strategy team at Dark Horses compiled this thought piece on what the ramifications for the fitness world could be.

 

To download the report, please click here

 

 

Or to continue the conversation, please get in touch with Dan on 07809422959.

 

THE POWER OF A GAME OF FIFA

11th May 2020

 

A simple game of FIFA can lead to a proper conversation on mental health.

 

Here is a collection of press from our work with Football Beyond Borders in launching Football Beyond Walls - an initiative that pairs young people with professional footballers over a game of Fifa - ahead of Mental Health Awareness Week.

 

LINK 1 / LINK  2 / LINK 3 / LINK 4 / LINK 5 / LINK 6 / LINK 7 / LINK 8

LAUNCHING THE NHS CHARITIES TOGETHER CUP

29th April 2020

 

An insight into our work for the launch of the NHS Charities Together Cup - a celebrity FIFA tournament designed to raise funds for the NHS Charities Together COVID-19 Urgent Appeal.

 

Read more HERE.

CREATING WORK IN LOCKDOWN

29th April 2020

 

Our in-house filmmaker, Rob, created an emotional fundraising film starring his own family for the NHS in support of the NHS Charities Together Cup.

 

Read more HERE.

NEW BUSINESS IN THE TIME OF CORONAVIRUS

20th April 2020

 

A thought piece from Dan on how CoVid-19 has changed everything and nothing when it comes to new business.

 

Read more HERE.

RIPPING UP THE RULEBOOK

15th April 2020

 

As advertisers grapple with a new reality for 2020, it's having a knock-on effect for agencies. Dan shares his views with The Drum on how it's impacted the world of new business.

 

Read more HERE.

NAVIGATING THE NEW NORMAL

2nd April 2020

 

These are unprecedented and uncertain times, so how can the industry better come together to navigate the new normal? Dan explores this for Creativebrief alongside some of the industry's experts.

 

Read more HERE.