Dark Horses


PUMA: Women’s World Cup 2019


For the 2019 Women’s World Cup, PUMA briefed us to create a social campaign to celebrate their long standing commitment to the women's game, highlighting how many of the top players are PUMA athletes and raise their profile in the process.

The campaign consisted of over 200 assets - everything was made, animated, designed, edited and post-produced entirely in our Young Dukes studio - from launching a women’s-only boot for the first time, to creation of longer-form IGTV content, as well as reacting to key moments within the tournament.