Dark Horses


RugbyX launch


We’ve recently worked on the launch of the latest short form sport, RugbyX.

RugbyX is rugby but simpler, faster and more accessible. The World Rugby sanctioned format has 5-players on each side with no lineouts and no posts and aims to attract new audiences and grow grass roots participation of the sport. The inaugural event takes place at the 02 arena on the 29th October.

We’ve developed the strategic positioning and visual identity of the new sport. The work is fast, intense and eye-catching, aiming to represent the sport itself.

To find out: https://www.instagram.com/rugbyxofficial/ and https://www.rugbyx.com/