Dark Horses

The FA: Heads Up

The FA and Heads Together: Heads Up


The Duke of Cambridge and England manager Gareth Southgate feature in our emotive film outlining the Heads Up manifesto. The film also includes Lionesses’ legend Kelly Smith, members of Barnet Walking Football Team and the founders of FC Not Alone, Matt Legg and Ian McKenzie.

The campaign aims to help people to recognise that their mental health is just as important as their physical health. It uses the football world’s obsession with staying physically fit to motivate fans to take their mental health more seriously.

Heads Up will be launched at The FA Community Shield in August 2019 and will culminate at The Emirates FA Cup Final in May 2020. The campaign will be visible across all levels of football in England throughout the course of the 2019/20 season, including the men’s and women’s England teams, FA competitions and grassroots.